How Much of Your 2018 Budget Should You Allocate to Your Marketing Strategy?
You should never guess when it comes to budgeting your marketing strategy. Why? Implementing a strategy without a plan can backfire and end up costing more in the long run. Before implementing any type of marketing strategy, look back and reflect on what you’ve done...
B2B Marketing Tips for IT and Technology Company Leaders
Without strong marketing strategies, IT and technology company insiders in the B2B sector struggle to effectively sell their products and services, preventing them from increasing their sales opportunities. And falling short of company goals has a dramatic impact on...
How Much Should You Invest in Marketing for Your B2B Tech Company?
You’ve got to spend money to make money, or so the saying goes. But, as a leader of a B2B technology company, how much should you spend on marketing — and how should you allocate those dollars? Smart budgeting Some key B2B marketing trends, according to the August...
How Can I Retain More B2B Customers?
Lead generation is extremely important, and a consistently updated blog offers many powerful ways to attract those qualified leads. But retaining your current business-to-business customers is just as important — and can be much more of a challenge.
Avoid Lead-Killing Corporate Jargon
When you’re an expert in your industry, it’s easy to fall into the habit of speaking in jargon. That’s all good when you are with your colleagues; you speak the same language. But when you’re talking to someone outside of your industry, you may as well be speaking in...
Let Your Blog Work Harder For You
So your business has a blog. You post content on it fairly regularly. You may even be starting to see results trickling in! But is it enough to only post your blog to one place and hope that it will be found? Even though the mere presence of a blog can provide your...
