Last year, LinkedIn added a slew of new features for businesses using their platform. One new option is a customizable call-to-action (CTA) button, which allows businesses to drive more traffic to their site and bring in more qualified leads. But to make the most out...
As the premier business networking platform, LinkedIn has nearly 700 million members. The platform is so effective that it’s responsible for 80% of B2B marketing leads from social media. Basically, if you’re not focused on your business’ LinkedIn presence, you’re not...
LinkedIn is responsible for 80% of B2B leads. Of the millions of LinkedIn users, 90 million are senior-level influencers, 63 million are in decision-making positions, 17 million are opinion leaders, and 10 million are C-level executives. What does that mean for you?...
Hopefully by now, there’s no question in your mind that buying and selling habits have shifted — the way we interact and engage with the world is becoming more “millennial-esque” year by year. Now, what do I mean by that? Because some of you could be thinking to...
In our previous blog, we explored the four components that make up your LinkedIn social selling index: Establish your professional brand, find the right people, engage with insights, and build strong relationships. In this post we explore the importance of engaging...
Social selling is no longer a novelty — it is an increasingly critical component of successful B2B sales strategies. Considering 90% of top salespeople are leveraging social selling tools, it’s important to know where you stand among the competition. LinkedIn’s Social...
LinkedIn is one of social media’s original darlings. It launched in 2003 with 4,500 members in its network and has since grown to the world’s largest professional network with more than 500 million members in 200-plus countries and territories. It’s a powerful B2B...
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