B2B Mentors Podcast

Can you create true success alone? Absolutely not! You need the right people and information to fuel your trajectory the right way. B2B Mentors features top industry experts who share proven strategies and actionable inspiration on B2B marketing, leadership, and business development. This interview show will assist you in unveiling the unique and often complex world of business to business growth success. Brought to you by the leadership team at Active Blogs. Sign-up to become a B2B Mentor guest here.

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Check out some episode write ups

How to Become a Billion-Dollar Marketer

Jess Iandiorio — Chief Marketing Officer at Starburst — joins Connor to discuss bypassing both sides of the traditional job application process, the creative value of uncomfortable silences, and the different career benefits offered by mentors and sponsors. Learn all about becoming a billionaire marketer and what to look for when you’re shopping around for your next big success.

How To Be a Top Gun at Channel Sales

Steve Farmiloe — Senior Channel Sales Manager at AppSmart — joins Connor to discuss his popular LinkedIn video podcast, the Top Gun Show, and what it takes to become a Top Gun. Learn how even “unsuccessful” sales attempts enrich you as a salesperson, and find out what traits you should focus on developing to proceed on your own Top Gun path.

What Is Research Marketing, and How Do You Master It?

Joseph Kim — Chief Marketing Officer for ProofPilot — joins Connor to discuss his work with health and wellness influencers, the difference between market research and research marketing, and how to use product research as your sales channel. Learn how marketers can break through customer mistrust to help them solve their problems.

Dark Social Secrets Unveiled

Chris Walker — Founder and CEO of go-to-market strategy firm Refine Labs — joins Connor to pull back the curtain on dark social and the dark funnel. Discover how to capture intent data long before your potential customer “funnels out,” why you should look beyond lead counts, and the missing piece in most B2B sales and marketing strategies.

How To Build a Winning Product Marketing Team From Scratch

Sherri Schwartz — Chief Marketing Officer at First Orion — joins Connor to discuss the “why” of product marketing, how to build a product marketing team, and how a background in sales can help B2B marketers. Learn why product marketing must come before sales, the benefit of sales experience, how B2B differs from B2C — and how it doesn’t.

Balancing Branding for Talent Acquisition vs. Sales Growth

Ryan Hornack — Chief Marketing Officer for FWF — joins Connor to discuss rebranding, talent acquisition marketing, and building modern content messaging from a strong set of company values. Learn about the many reasons for rebranding, using marketing techniques to win the talent you need, and keeping your marketing content consistent to build better business relationships.

How Your Sellers Should Leverage Relationship Signals & Close Faster!

David “Rev” Ciancio — Hospitality Marketing Executive and Brand, Customer & Technology Evangelist — joins Connor to recount his music industry origins, the story behind his nom de guerre, and how his disillusion with the music business led to his new venture as a hospitality marketing guru. Learn about the value of both creative thinking and consistent process to your marketing efforts, and get the skinny on three of Rev’s favorite demand gen hacks.

How to Brand Your Business Like a Celebrity

David “Rev” Ciancio — Hospitality Marketing Executive and Brand, Customer & Technology Evangelist — joins Connor to recount his music industry origins, the story behind his nom de guerre, and how his disillusion with the music business led to his new venture as a hospitality marketing guru. Learn about the value of both creative thinking and consistent process to your marketing efforts, and get the skinny on three of Rev’s favorite demand gen hacks.

Marketing Unscripted With the CMO Whisperers

Marketing experts Bruce Hershey and Steve Olenski join Connor to talk about changes in marketing and the need for flexibility and quick strategy adjustments. Learn why you should think shorter on time frames and dig deeper on the relevant context and nuances of your marketing plans — and how staying ahead of consumers means acknowledging their knowledge and remembering they’re human.

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