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B2B Mentors Podcast

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Secret Moneyball Marketing Strategy

Andy Ramirez — a seasoned marketing leader and head of marketing at Docker — joins Connor to discuss the intricacies of data-driven marketing strategies, the shift from B2B to business-to-person marketing, and the effective use of modern marketing tools and technologies. Learn about Moneyball marketing, the importance of full business metrics, and the power of human-centric approaches in B2B marketing. Gain insights on leveraging technology like Gen AI and Smartsheet for enhanced marketing efficiency and execution.

The Mentor Mindset: Lessons From Coaching 108 CMOs to Success

Gil Allouche — co-founder and CEO of Metadata — joins Connor to discuss how his background in software engineering led him to co-found a marketing company. Learn about his approach to marketing experiments, the importance of scaling pipelines, and the surprising benefits of automating the technical and mundane tasks of B2B digital marketing.

How To Master Authority and Conversions in E-Commerce

Greg Rollett — Emmy Award-winning producer, bestselling author, and Director of Growth at Grommet — joins Connor to discuss the entrepreneurial mindset and strategies for building business. Learn about the value of creating demand in business, ways to make offers irresistible, and the importance of both customer acquisition and retention for sustainable business growth. Discover Greg’s unique insights and practical advice drawn from his diverse experiences in the music industry and digital marketing.

Why Common Sense Marketing Needs a Comeback!

Jason Wood — CEO of Specificity — joins Connor to discuss the critical need for a deeper understanding of marketing fundamentals and consumer psychology. Learn about Jason’s innovative approach to data-driven marketing that dramatically enhances ad spend efficiency and conversion rates, marking a significant shift in audience-targeting strategies.

How B2B Marketers Can Take Back Control of Their Time

Gil Allouche — co-founder and CEO of Metadata — joins Connor to discuss how his background in software engineering led him to co-found a marketing company. Learn about his approach to marketing experiments, the importance of scaling pipelines, and the surprising benefits of automating the technical and mundane tasks of B2B digital marketing.

Jay Baer’s Secrets on How To Exceed Your Customers’ Need for Speed

Jay Baer — world-renowned speaker, business growth and CX author, advisor, and expert — joins Connor to discuss Jay’s landmark research on the impact of speed and responsiveness on customers. Learn about quality, creativity, and differentiation as increasingly vital retention strategies.

5 Key Competencies Every B2B Marketing Team Needs To Master

Stacey Danheiser — former Fortune 500 marketing leader, bestselling author, and Founder of SHAKE Marketing Group — joins Connor to discuss the five core responsibilities of marketing. Learn about ways to expand the impact of marketing, methods for gaining credibility and influence on strategy, and the reasons B2B marketers need to know their customers better.

Customer Insight Secrets to Accelerate Your Marketing Success

Karrie Sanderson — executive marketing leader, mentor, and advisor — joins Connor to talk about her engineering background and legacy brand leadership. Learn how unique work opportunities fuel marketing careers and why B2B marketers should leverage customers’ emotions to shape brand perceptions.

How Not To Suck at Marketing

Jeff Perkins — speaker, thought leader, author of How Not to Suck at Marketing, and current CMO at Greenlight Guru — joins Connor to discuss his marketing leadership journey and the importance of controlling your personal brand. Learn about the value of strategic focus in marketing leadership and the immediate boost to credibility gained by seeking quick wins.

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