How to Maximize the Value of Your Pillar Content
Pillar content provides an in-depth look at a particular topic or concept. Think of it like the leader of the content pack for that topic area. From it, additional articles, videos, graphics, and so on can be created, supporting the leader and providing new access...
Could You Be 3 Feet From Gold?
Every decision we make either brings us closer or pulls us further away from our goals. The decision to keep going, to experiment with new ideas, to consider new perspectives, to keep trying even when it’s hard will always lead you closer to achieving your goals. In...
3 Tips for Creating Engaging Videos for Social Media
A recent study by Buzzsumo found that social media posts using video generated at least 59% more engagement than static posts. In fact, videos are so engaging that people spend a reported 1 billion hours a day watching YouTube alone. And it’s no wonder — videos can...
Everything You Need to Know about Hashtags in 2020
Hashtags are an effective method of tagging content with specific topics or themes. These hashtags allow users to discover new content related to topics they are interested in. For example, if you were interested in content marketing, you would likely follow that...
Content Marketing in 2020: 4 Trends You’ll Need to Know
The world of B2B content marketing is in a constant state of evolution. Businesses that fail to evolve will quickly be left behind the competition. If you are honing your content strategy for 2020, it’s important to note that, while engaging content is always going to...
How to Mindfully Make Your Business Abundantly Successful with Krishna Mohan
The essence of aligning your internal beliefs with your external reality is the foundation of success. You have the power to control your situation. But first, you must open your mind to not only understanding yourself and your values, but also changing your habits and disciplines. You must remove the excuses and dare to believe that you can achieve the goals you have set out for yourself. But how? Join us as we discuss the power of mindfulness to propel your business to abundant success with Krishna Mohan on this episode of the B2B Mentors Podcast.
How to Have a Human-Focused Approach to Tech-Driven Business Development with Justin Scott
Relationships are the cornerstone to business development. And technology provides the vehicle to facilitate those relationships. But not all technology or business development approaches are created equal. On this episode of the B2B Mentors Podcast, we spoke with Justin Scott, VP & Founder of eLink about balancing technology and business, how to reign in the shiny object syndrome, the value of storytelling, strategies to create a steady stream of leads, and more.
How to Do B2B e-Commerce Billions with Rob Neumann, Chief Strategy and Marketing Officer
B2B e-Commerce may be complex with more variables than you may see in consumer e-commerce, but that doesn’t mean it’s not a worthwhile effort to pursue. The trick is to focus on the 80/20 rule when it comes to your products and identify the right technology and structure to support your efforts. Rob Neumann, Chief Strategy and Marketing Officer shared his insights into establishing a successful B2B e-commerce strategy on this episode of B2B Mentors.
