by Active Blogs | May 20, 2019 | Social Selling
Remember the big content marketing boom that happened several years ago? Every entrepreneur and marketer was hyped into thinking that content marketing was the hottest thing since sliced bread. Today, “social selling” is the hot new sales and marketing term. What most...
by Active Blogs | Sep 27, 2018 | Marketing Tip, Marketing Tools
No doubt a friend or colleague has likely recommended an intriguing or entertaining podcast to you in the last few months. Because most well-known podcasts are journalistic or B2C podcasts, the associations you draw might lead you to think podcasts aren’t common in...
by Active Blogs | Sep 13, 2018 | Marketing Tip
Are you a social media skeptic? While you may think of social media marketing as more of a B2C thing, more business professionals are recognizing this effort as an important part of their B2B marketing mixes. Can those in the B2B space afford to forego social media...
by Active Blogs | Aug 16, 2018 | B2B Blog, Marketing
Does storytelling have a place in B2B marketing? Absolutely. In today’s competitive landscape, it’s not enough to offer a great product or service — the playing field is crowded. Company leaders and marketers should also work to make their brands likeable and...
by Active Blogs | Aug 9, 2018 | Content Marketing
It’s not enough to write great content, post it to your website, and hope people find it. By creating an effective content distribution strategy, you can expand your content reach as well as its impact and, ultimately, engage more members of your target audience. By...
by Active Blogs | Aug 2, 2018 | Marketing Tip, Content Marketing
When it comes to generating B2B leads, is it more important to create original content or curate other people’s content? To find a clear answer, it’s important you understand the difference between curated and original content. Curated content is content others...
by Active Blogs | Jul 26, 2018 | Content Marketing
With the entire world relying on digital media for information, American author Seth Godin once said, “Content marketing is the only marketing left.” Reaching out to prospects and clients is a continual process. And knowing what content might catch the eye of...
by Active Blogs | Apr 19, 2018 | LinkedIn Marketing, Social Selling
In our previous blog, we explored the four components that make up your LinkedIn social selling index: Establish your professional brand, find the right people, engage with insights, and build strong relationships. In this post we explore the importance of engaging...
by Active Blogs | Apr 12, 2018 | LinkedIn Marketing, Social Selling
Social selling is no longer a novelty — it is an increasingly critical component of successful B2B sales strategies. Considering 90% of top salespeople are leveraging social selling tools, it’s important to know where you stand among the competition. LinkedIn’s Social...
