The Top Best Practices for Using User-Generated Content
Word-of-mouth marketing is alive and well in the form of user-generated content (UGC). Happy customers tweeting, snapchatting, and instagramming your products is one of the most effective — and free — forms of advertising. In fact, a reported 37% of consumers look to...
10 Creative Ideas to Ignite Your Account Based Marketing Strategy
Building pipeline typically involves a net and/or a spear approach to your outbound strategy. Messaging and targeting within a net are typically broader, enabling sales and marketing teams to reach a higher number of prospects (though not all are necessarily “right”)....
How to Create and Promote Live Webinars & Events on LinkedIn
Schedule a No-Cost Consultation Hello friends, Connor Dube here, Director of Sales and Marketing with Active Blogs. Hope you’re having a phenomenal day week wherever and whenever you’re watching this listening to this I really appreciate it uh before I...
Thinking of Starting a Podcast? Here are 3 Things to Do First
Podcasts are on the rise and many businesses are taking notice. Not only do podcasts provide an exceptional format that enables listeners to engage with the content when and where they want, the natural, conversational tone of the medium makes the content easy to digest. Interested in starting or improving your business podcast? Here are three things you need to do to establish a sound foundation for success.
Podcasts Aren’t Just for Pop Culture
When you think of a podcast, chances are your mind conjures up images of pop culture icons who talk with high-profile celebrities, athletes, innovators, billionaires, and the like. With those parameters, creating your own podcast likely feels out of reach, right?...
3 Ways to Optimize Your Content for Voice Search
According to a recent survey, 48% of consumers use some form of voice search for their online queries. That same survey found that 94% of respondents wanted more devices to have voice-command capability. Voice search, or the ability to use verbal commands on a device...
How to Maximize the Value of Your Pillar Content
Pillar content provides an in-depth look at a particular topic or concept. Think of it like the leader of the content pack for that topic area. From it, additional articles, videos, graphics, and so on can be created, supporting the leader and providing new access...
