10 Creative Ideas to Ignite Your Account Based Marketing Strategy
Building pipeline typically involves a net and/or a spear approach to your outbound strategy. Messaging and targeting within a net are typically broader, enabling sales and marketing teams to reach a higher number of prospects (though not all are necessarily “right”)....
Stories Can Make You More Relatable to Your Customers
Does storytelling have a place in B2B marketing? Absolutely. In today’s competitive landscape, it’s not enough to offer a great product or service — the playing field is crowded. Company leaders and marketers should also work to make their brands likeable and...
How a B2B Marketing Manager Uses Content to Meet Sales Goals
In the complex and saturated B2B landscape, it can be difficult for business professionals to attract new clients. Standing out among the competition is crucial, which is why marketing managers look for ways to employ creative and valuable marketing strategies....
How Much of Your 2018 Budget Should You Allocate to Your Marketing Strategy?
You should never guess when it comes to budgeting your marketing strategy. Why? Implementing a strategy without a plan can backfire and end up costing more in the long run. Before implementing any type of marketing strategy, look back and reflect on what you’ve done...
Marketing Is Constantly Changing — Are Your Efforts Current?
Do you remember the first time you came across an online ad for a company? AT&T was the first to have a display banner ad featured on HotWired in 1994. The display ad was small, designed keeping 13-inch black-and-white screens in mind. However, it was considered...
Not Knowing About These 2016 Marketing Trends Can Hurt Your Success
Times and trends change, and now that 2016 has officially begun, there’s more you need to know — especially in terms of business-to-business (B2B) content marketing. What’s projected for this year?
Most Important Blog Metrics To Measure? That’s Up To You!
When it comes to the company blog, content marketing experts have varying definitions of the “right” or “best” metrics to measure. However, are there any “right” metrics to measure? Is there one combination that screams “SUCCESS!” for your program? The answer is “yes,” there is — but what those particular metrics are depends entirely on your company.
Are You In “Communication Debt?”
You might know the term technical debt: In software development, it refers to putting off correcting a flaw in software to speed up product release. The “debt” is the time you borrow, compounded by the costly consequences of not fixing the issue at the outset.
