Times and trends change, and now that 2016 has officially begun, there’s more you need to know — especially in terms of business-to-business (B2B) content marketing. What’s projected for this year?
When it comes to the company blog, content marketing experts have varying definitions of the “right” or “best” metrics to measure. However, are there any “right” metrics to measure? Is there one combination that screams “SUCCESS!” for your program? The answer is “yes,” there is — but what those particular metrics are depends entirely on your company.