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How to Sharpen Your Marketing Spear

How to Sharpen Your Marketing Spear

Are you casting a wide net in your marketing efforts or hunting with a spear? If you’re selling large B2B accounts, ABM (account-based marketing) is the golden ticket to successful whale hunting and can only be done with one focused shot. Casting a wide net might reel...
Most Important Blog Metrics To Measure? That’s Up To You!

Most Important Blog Metrics To Measure? That’s Up To You!

When it comes to the company blog, content marketing experts have varying definitions of the “right” or “best” metrics to measure. However, are there any “right” metrics to measure? Is there one combination that screams “SUCCESS!” for your program? The answer is “yes,” there is — but what those particular metrics are depends entirely on your company.