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Most Important Blog Metrics To Measure? That’s Up To You!

Most Important Blog Metrics To Measure? That’s Up To You!

When it comes to the company blog, content marketing experts have varying definitions of the “right” or “best” metrics to measure. However, are there any “right” metrics to measure? Is there one combination that screams “SUCCESS!” for your program? The answer is “yes,” there is — but what those particular metrics are depends entirely on your company.

Why Nobody’s Reading Your Blog

Why Nobody’s Reading Your Blog

Let’s be honest: Creating a successful business blog is no easy task. You put countless hours of thought and effort into your blog, so it is understandably disappointing when you don’t see the number of visitors, subscribers, or conversions that you would have liked.

Frappuccino FlavOff: Active Blogs Casts Our Vote

Frappuccino FlavOff: Active Blogs Casts Our Vote

At Active Blogs we take our coffee very seriously. We even have our own custom blend that we brew at the office! So naturally, when we heard that Starbucks had come out with six limited edition frappuccino flavors, we decided that we absolutely had to try them all....
The Blog: Silly Name, Staggering Results

The Blog: Silly Name, Staggering Results

You’ve probably heard of a blog. Perhaps you’ve even stumbled into one before. But what is a blog, really? A blog (also known as a “weblog” or “web log”) is a website consisting of regularly updated entries or posts, with features like comments and links to increase...
Why Are More Businesses Blogging?

Why Are More Businesses Blogging?

You’ve heard about the growth of B2B blogging and the many benefits it provides. If you’re still unsure if implementing a blog program is the right move for your company, you’re not alone. Many companies are understandably apprehensive when it comes to investing in a...
5 Great Examples Of Content Marketing Before Internet

5 Great Examples Of Content Marketing Before Internet

Think content marketing is a new and revolutionary idea? It has actually been around and proved effective for hundreds of years. When you think about it, it isn’t too surprising — after all, content marketing in its most basic form is just great story telling....