Blogs take time. Well, active blogs do. You have to find good, meaty content, write it up into an appetizing feature, and serve it — all on a very consistent basis. That’s a lot to add to your plate, especially if it’s already full — but it is necessary.
When it comes to the company blog, content marketing experts have varying definitions of the “right” or “best” metrics to measure. However, are there any “right” metrics to measure? Is there one combination that screams “SUCCESS!” for your program? The answer is “yes,” there is — but what those particular metrics are depends entirely on your company.
Let’s be honest: Creating a successful business blog is no easy task. You put countless hours of thought and effort into your blog, so it is understandably disappointing when you don’t see the number of visitors, subscribers, or conversions that you would have liked.
Creating content seems easy in theory: you just whip out your laptop and type away until you have a decent article to share with your audience. Unfortunately, good content is easier said than done.