You Can’t Convert People You Don’t Know

You Can’t Convert People You Don’t Know

As a content marketer, you understand that in order to convert website visitors, you have to know the people you’re trying to convert. But if you can’t see who’s visiting, how can you know them and target your messaging to meet their needs? Most analytics tools let...
Increase Customer Loyalty With These 5 Tips

Increase Customer Loyalty With These 5 Tips

We all love new prospects — but the success of most businesses depends on our loyal, ongoing clients. While it’s always nice to have prospects in the pipeline, keeping current clients happy is just as valuable, if not more so. Studies show that it costs much less to...