Remember the big content marketing boom that happened several years ago? Every entrepreneur and marketer was hyped into thinking that content marketing was the hottest thing since sliced bread. Today, “social selling” is the hot new sales and marketing term. What most...
In our previous blog, we explored the four components that make up your LinkedIn social selling index: Establish your professional brand, find the right people, engage with insights, and build strong relationships. In this post we explore the importance of engaging...
Social selling is no longer a novelty — it is an increasingly critical component of successful B2B sales strategies. Considering 90% of top salespeople are leveraging social selling tools, it’s important to know where you stand among the competition. LinkedIn’s Social...
Consider 2017 as your marketing marathon: You’re about 20 miles in, so it’s time to take a deep breath, narrow your focus, and make a final surge in the last five! What are some B2B marketing tactics you can and should employ to power through in the fourth quarter to...
You’ve heard the term social selling, but the real question is, do you know how to do it? If it was just another flash-in-the-pan gimmick, why are companies spending millions of dollars a year to employ it? The truth is, social selling is a modernized, innovative part...
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