by Active Blogs | Apr 19, 2018 | LinkedIn Marketing, Social Selling
In our previous blog, we explored the four components that make up your LinkedIn social selling index: Establish your professional brand, find the right people, engage with insights, and build strong relationships. In this post we explore the importance of engaging...
by Active Blogs | Apr 12, 2018 | LinkedIn Marketing, Social Selling
Social selling is no longer a novelty — it is an increasingly critical component of successful B2B sales strategies. Considering 90% of top salespeople are leveraging social selling tools, it’s important to know where you stand among the competition. LinkedIn’s Social...
by Active Blogs | Nov 8, 2017 | Social Selling, Content Marketing
Consider 2017 as your marketing marathon: You’re about 20 miles in, so it’s time to take a deep breath, narrow your focus, and make a final surge in the last five! What are some B2B marketing tactics you can and should employ to power through in the fourth quarter to...
by Active Blogs | Sep 27, 2017 | Social Selling
You’ve heard the term social selling, but the real question is, do you know how to do it? If it was just another flash-in-the-pan gimmick, why are companies spending millions of dollars a year to employ it? The truth is, social selling is a modernized, innovative part...
