How Can I Retain More B2B Customers?

How Can I Retain More B2B Customers?

Lead generation is extremely important, and a consistently updated blog offers many powerful ways to attract those qualified leads. But retaining your current business-to-business customers is just as important — and can be much more of a challenge.

Avoid Lead-Killing Corporate Jargon

Avoid Lead-Killing Corporate Jargon

When you’re an expert in your industry, it’s easy to fall into the habit of speaking in jargon. That’s all good when you are with your colleagues; you speak the same language. But when you’re talking to someone outside of your industry, you may as well be speaking in...