How to Leverage Research & Thought Leadership to Get New Customers

How to Leverage Research & Thought Leadership to Get New Customers

John Busby, Chief Marketing Officer and Managing Director at Centerfield, joins Connor to talk about customer acquisition, essential marketing skills, and the impact of market research. Learn the ins and outs of the customer acquisition business model, the critical role of innovation and technology, and how to get straight to the [pain] point when you reach out to potential customers.

How Digital Marketing Agencies Can BLOW UP Their Sales

How Digital Marketing Agencies Can BLOW UP Their Sales

Forrest Dombrow — serial entrepreneur, sales consultant, and digital marketing expert — joins Connor to discuss sales and growth strategies for digital marketing agencies. Learn about the importance of coaching and mentoring, adjusting to the tasks, topics, and environment of new situations, and the specific nuances involved in selling marketing products. Hear Forrest talk about the necessity of establishing trust, identifying what a client really needs, and navigating the gap between client needs and what they understand about digital marketing.

How Marketers Can Get ANYONE’S Attention and Turn It into Deals

How Marketers Can Get ANYONE’S Attention and Turn It into Deals

Scott Cassidy — CMO at Cenergistic, Strategist, Speaker, Sales Leader, and Podcaster — joins Connor to talk about getting more attention with your marketing — and converting that attention into deals. Learn how to prioritize your customers’ needs and the benefits of a comprehensive understanding of your company’s customer experience. Recognize and leverage the math behind marketing, and get your sales and marketing teams working together to produce better results for your company and your customers.

How to Become a B2B Sales Rebel

How to Become a B2B Sales Rebel

Dale Dupree — podcaster, sales therapist, public speaker, author, and leader of the Sales Rebellion — joins Connor to talk about his personal struggles with depression, his adventures as the Copier Warrior, and his decision to help others craft their legacies and create their own sales legends. Learn more about the Sales Rebellion, the benefits of being less risk-averse, and why honesty is still the best policy.

How Marketers Can Reach High-Growth for High-Tech Businesses

How Marketers Can Reach High-Growth for High-Tech Businesses

Ilan Vagenshtein — marketing executive and B2B tech marketing expert — joins Connor to discuss what marketers can do to maximize growth for high-tech B2B firms. Learn about the evolution of marketing tools in the last 20 years, the challenges of reaching decision makers in your target market — particularly when face to face meetings are hard to come by — and the importance of creativity and emotional connection in your B2B marketing efforts.

What’s the Future of B2B Sales?

What’s the Future of B2B Sales?

Jake Dunlap, Founder and CEO of Skaled Consulting, joins Connor to talk about the evolution of sales and what’s in store for the future. Learn about the importance of process-driven sales, identifying where your customer is in the sales cycle, and using your tech stack to its full potential to address your existing bottlenecks.

How to Brand Your Business Like a Celebrity

How to Brand Your Business Like a Celebrity

David “Rev” Ciancio — Hospitality Marketing Executive and Brand, Customer & Technology Evangelist — joins Connor to recount his music industry origins, the story behind his nom de guerre, and how his disillusion with the music business led to his new venture as a hospitality marketing guru. Learn about the value of both creative thinking and consistent process to your marketing efforts, and get the skinny on three of Rev’s favorite demand gen hacks.

How Your Sellers Should Leverage Relationship Signals & Close Faster!

How Your Sellers Should Leverage Relationship Signals & Close Faster!

David “Rev” Ciancio — Hospitality Marketing Executive and Brand, Customer & Technology Evangelist — joins Connor to recount his music industry origins, the story behind his nom de guerre, and how his disillusion with the music business led to his new venture as a hospitality marketing guru. Learn about the value of both creative thinking and consistent process to your marketing efforts, and get the skinny on three of Rev’s favorite demand gen hacks.

How To Build a Winning Product Marketing Team From Scratch

How To Build a Winning Product Marketing Team From Scratch

Sherri Schwartz — Chief Marketing Officer at First Orion — joins Connor to discuss the “why” of product marketing, how to build a product marketing team, and how a background in sales can help B2B marketers. Learn why product marketing must come before sales, the benefit of sales experience, how B2B differs from B2C — and how it doesn’t.