How to Do B2B e-Commerce Billions with Rob Neumann, Chief Strategy and Marketing Officer

How to Do B2B e-Commerce Billions with Rob Neumann, Chief Strategy and Marketing Officer

B2B e-Commerce may be complex with more variables than you may see in consumer e-commerce, but that doesn’t mean it’s not a worthwhile effort to pursue. The trick is to focus on the 80/20 rule when it comes to your products and identify the right technology and structure to support your efforts. Rob Neumann, Chief Strategy and Marketing Officer shared his insights into establishing a successful B2B e-commerce strategy on this episode of B2B Mentors.