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No Canned Content: A 3-Layered Approach to Credibility

No Canned Content: A 3-Layered Approach to Credibility

by Active Blogs | Apr 4, 2016 | Success Story

In the world of B2B marketing, selling is never as straightforward as a “one-click” purchase. Employees of businesses that sell to other businesses often provide complex products and even more complex services to their customers, and they work hard to set their...

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