You should never guess when it comes to budgeting your marketing strategy. Why? Implementing a strategy without a plan can backfire and end up costing more in the long run. Before implementing any type of marketing strategy, look back and reflect on what you’ve done...
Human connections are vital to sustaining any type of relationship. According to Customer Think, there are five key ingredients for a successful relationship: trust, respect, care, comfort, and inspiration. In business, it’s just as important to nurture prospects and...
Without strong marketing strategies, IT and technology company insiders in the B2B sector struggle to effectively sell their products and services, preventing them from increasing their sales opportunities. And falling short of company goals has a dramatic impact on...
Do you remember the first time you came across an online ad for a company? AT&T was the first to have a display banner ad featured on HotWired in 1994. The display ad was small, designed keeping 13-inch black-and-white screens in mind. However, it was considered...
You’ve got to spend money to make money, or so the saying goes. But, as a leader of a B2B technology company, how much should you spend on marketing — and how should you allocate those dollars? Smart budgeting Some key B2B marketing trends, according to the August...
You’ve invested a lot in developing standout B2B products or services. You know your target audience as well as its members’ wants and needs. Your marketing messages are on point, and you’re delivering them to those on the email lists you’ve grown via relentless lead...
Consider 2017 as your marketing marathon: You’re about 20 miles in, so it’s time to take a deep breath, narrow your focus, and make a final surge in the last five! What are some B2B marketing tactics you can and should employ to power through in the fourth quarter to...
History has a knack for repeating itself — and content marketing is no exception. When MTV made its debut in 1981, the first-ever music video to air was “Video Killed the Radio Star” by English new wave band Buggles. “We’d seen people starting to make videos …...
Sales and marketing. Marketing and sales. It’s hard to have one without the other, so why have these two functions operated and been labeled separately in traditional corporate landscapes? Perhaps the inherent skill sets, personalities, and immediate goals of...
