You’ve profiled your ideal website visitors, crafted content that targets their problems, challenges, and needs, and created an offer that leads them to the next stage of the buying process. So what will make website visitors actually click your call to action?
When potential clients visit your website or blog pages, they will not all be at the same buying process stage. From the initial awareness stage to being ready to purchase, content plays a vital role in leading potential buyers to choose your IT or tech business over your competitors'.
Marketing is a rapidly changing field. This is primarily because of advances in internet technology and changes in consumer behaviors. Inbound is quickly replacing traditional outbound marketing.
Lead generation is extremely important, and a consistently updated blog offers many powerful ways to attract those qualified leads. But retaining your current business-to-business customers is just as important — and can be much more of a challenge.
Businesses often quantify success through tangible measurements — like leads per month, for example. However, when marketers try to pin down specific numbers to demonstrate their return on investment (ROI), they are often frustrated by the inability to directly connect results with their content marketing program.
Times and trends change, and now that 2016 has officially begun, there’s more you need to know — especially in terms of business-to-business (B2B) content marketing. What’s projected for this year?
Blogs take time. Well, active blogs do. You have to find good, meaty content, write it up into an appetizing feature, and serve it — all on a very consistent basis. That’s a lot to add to your plate, especially if it’s already full — but it is necessary.
Creative writers create content — this is a given. However, what writers generally do not offer is a fully managed content strategy, which is why you must consider options beyond the writer for a successful blog program.