Why You Should Solve Your Prospects’ Biggest Problems with Content
It’s not enough to tell prospects your products or services are great and expect them to buy with no questions asked. B2B sales are often complex — bigger investments require more information and time for relationship-building. Producing educational content is an...
3 Things You Need to Know About Content Marketing Strategies
Employing marketing strategies is crucial to business leaders’ success. Now more than ever, producing content is proving to be a key component of effective marketing strategies. 75% of B2B buyers rely more on content to research and make purchase decisions than they...
Finish 2017 Strong with These 3 B2B Marketing Tips
Consider 2017 as your marketing marathon: You’re about 20 miles in, so it’s time to take a deep breath, narrow your focus, and make a final surge in the last five! What are some B2B marketing tactics you can and should employ to power through in the fourth quarter to...
The Future Is Now: Video and Interactivity Among Leading Trends for Content Marketing
History has a knack for repeating itself — and content marketing is no exception. When MTV made its debut in 1981, the first-ever music video to air was “Video Killed the Radio Star” by English new wave band Buggles. “We’d seen people starting to make videos …...
Why Isn’t My Content Marketing Working?
Businesses often quantify success through tangible measurements — like leads per month, for example. However, when marketers try to pin down specific numbers to demonstrate their return on investment (ROI), they are often frustrated by the inability to directly connect results with their content marketing program.
Why Hire Expert Bloggers? Better Blog, Better Business
Blogs take time. Well, active blogs do. You have to find good, meaty content, write it up into an appetizing feature, and serve it — all on a very consistent basis. That’s a lot to add to your plate, especially if it’s already full — but it is necessary.
The Key To An Effective Content Marketing Agency: Accessibility
Many companies are taking on content marketing firms to outsource their content, as they simply don’t have the time or resources internally. While it might sound like an easy fix to hire any agency and outsource work, performing a rigorous decision-making process to select the right agency is crucial.
Let Your Satisfied Customers Tell Your Story Through Blog Marketing
Ever get tired of telling prospects what your company can do for them? Wouldn’t it be easier if your most satisfied clients called them all and told them how good your company is to work with and how you helped their companies meet objectives?
