At first glance, website analytics seem intuitive — until you try to do something constructive with your collected data. It’s then that you realize all you’ve gathered is high-level, general information that doesn’t actually tell you anything about your website’s visitors or what your customers are really looking for.
You’ve profiled your ideal website visitors, crafted content that targets their problems, challenges, and needs, and created an offer that leads them to the next stage of the buying process. So what will make website visitors actually click your call to action?
When potential clients visit your website or blog pages, they will not all be at the same buying process stage. From the initial awareness stage to being ready to purchase, content plays a vital role in leading potential buyers to choose your IT or tech business over your competitors’.
Marketing is a rapidly changing field. This is primarily because of advances in internet technology and changes in consumer behaviors. Inbound is quickly replacing traditional outbound marketing.
When someone mentions search engine optimization (SEO), the first thought that usually comes to mind is keywords.