Does storytelling have a place in B2B marketing? Absolutely. In today’s competitive landscape, it’s not enough to offer a great product or service — the playing field is crowded. Company leaders and marketers should also work to make their brands likeable and...
It’s not enough to write great content, post it to your website, and hope people find it. By creating an effective content distribution strategy, you can expand your content reach as well as its impact and, ultimately, engage more members of your target audience. By...
When it comes to generating B2B leads, is it more important to create original content or curate other people’s content? To find a clear answer, it’s important you understand the difference between curated and original content. Curated content is content others...
With the entire world relying on digital media for information, American author Seth Godin once said, “Content marketing is the only marketing left.” Reaching out to prospects and clients is a continual process. And knowing what content might catch the eye of...
In our previous blog, we explored the four components that make up your LinkedIn social selling index: Establish your professional brand, find the right people, engage with insights, and build strong relationships. In this post we explore the importance of engaging...
Social selling is no longer a novelty — it is an increasingly critical component of successful B2B sales strategies. Considering 90% of top salespeople are leveraging social selling tools, it’s important to know where you stand among the competition. LinkedIn’s Social...
As more B2B marketers focus on content generation as part of their marketing efforts, there is increasing pressure to ensure they knock theirs out of the park to stand out among the competition. Perhaps that’s why more are turning to sophisticated content marketing...
It’s not enough to tell prospects your products or services are great and expect them to buy with no questions asked. B2B sales are often complex — bigger investments require more information and time for relationship-building. Producing educational content is an...
Employing marketing strategies is crucial to business leaders’ success. Now more than ever, producing content is proving to be a key component of effective marketing strategies. 75% of B2B buyers rely more on content to research and make purchase decisions than they...
