Business Blogging Facts & Stats That Should Not Be Ignored

  • 81% of companies consider their blogs “useful,” “important,” or “critical.”
    (Source: Hubspot)
  • 33% of B2B companies use blogs.
    (Source: InsideView)
  • 37% of marketers say blogs are the most valuable type of content marketing.
    (Source: Content Plus)
  • Companies that blog have 97% more inbound links.
    (Source: Hubspot)
  • 78% of CMOs think custom content is the future of marketing.
    (Source: Hanley-Wood Business Media)
  • Small businesses that blog get 126% more lead growth than small businesses that do not blog.
    (Source: ThinkCreative)
  • 81% of U.S. online consumers trust information and advice from blogs.
    (Source: BlogHer)
  • 61% of U.S. online consumers have made a purchase based on recommendations from a blog.
    (Source: BlogHer)
  • 37%

    37% of marketers say blogs are the most valuable type of content marketing. (Source: Content Plus)

  • 67%

    Companies that do moderate blog posting between 1-2 times per month have 67% more sales opportunities than companies that do not blog. (Source: InsideView)

  • 61%

    61% of U.S. online consumers have made a purchase based on recommendations from a blog.(Source: BlogHer)

  • Companies that do moderate blog posting between 1-2 times per month have 67% more sales opportunities than companies that do not blog.
    (Source: InsideView)
  • Once you write 21-54 blog posts, blog traffic generation increases by up to 30%.
    (Source: TrafficGenerationCafe)
  • Among those who use e-mail marketing, companies that blog get twice as much traffic from their email than those who don’t.
    (Source: HubSpot)
  • The most active demographic group for blogging is 21-to-35 year olds with 53.3% of the total blogging population.
    (Source: Sysomos)
  • 23% of total Internet usage time is devoted to social networks or blogs.
    (Source: Dream Systems Media)
  • 60% of consumers feel more positive about a company after reading custom content on its site.
    (Source: Content Plus)
  • Brand engagement rises by 28% when consumers are exposed to both professional content and user-generated product video.
    (Source: comScore)
  • 90% of consumers find custom content useful, 78% believe that companies behind content are interested in building good relationships.
    (Source: TMG Custom Media)
  • Companies with fewer than 10 employees typically allocate 42% of their marketing budget to content.
    (Source: Content Marketing Institute and Marketing Profs)
  • 68% of consumers are likely to spend time reading content from a brand they are interested in.
    (Source: The CMA)

I hope these blogging facts and stats were helpful. If you are a business builder and want to get all of the benefits of a blogging program, but simply do not have the time, expertise or resources to get it done, contact the folks at ActiveBlogs.com. We utilize a unique combination of specialized custom content, email marketing, social media marketing, and SEO — all rolled into one very simple yet effective blog marketing program.

Request a demo and pricing packages: marc@activeblogs.com

Sincerely,

Marc Dube
President / Founder
ActiveBlogs.com