B2B Mentors Podcast
Check out some episode write ups
James Carbary is the bestselling author of Content-Based Networking: How to Instantly Connect with Anyone You Want to Know. He’s also the founder of Sweet Fish Media, a podcast-first media company. He’s been a contributor for the Huffington Post & Business Insider, and he also co-hosts the B2B Growth Show (a top ranked podcast according to Forbes).
Social selling is a critical strategy for not only generating pipeline at scale, but also proactively managing existing customers to protect them from churning or support expansion opportunities. The clues and the opportunities lie in the digital signals available to you across social mediums. But what exactly are these signals and how do you use them to retain customers and grow revenue? Join us as we discuss the power of social selling with Jamie Shanks, CEO of Sales for Life, the world’s largest digital selling training program for mid-market and enterprise companies.
Did you know, 40% of available job openings are not advertised online? Yet, 90% of job seekers are basing their job search solely on online job postings! So how do you learn about or throw your hat in the ring for that elusive 40%? Join us as we uncover the hidden job market and how to approach your job search the “right” way with Marty Gilbert, Founder and CEO of NorthShore Executive Networking Group.
What’s the secret to growing your business from 60 to 2600 customers? How do you maintain relationships and keep your business afloat even during a pandemic? You might be surprised to learn that you already know the answers to both. On this episode of B2B Mentors, we spoke with Ashley Ring, VP of Sales and Marketing for FreeFlight Systems, who achieved both feats.
Generating pipeline and revenue is the bread and butter for any sales and marketing organization. But reaching those goals requires more than simply a higher volume of activities and touchpoints. There’s a human element to the process that accompanies the research, personalized messaging, cadence, content, and more. As a sales and marketing organization, it’s your job to evolve. To learn and grow. To break out of the “this is how we’ve always done it” mentality to reach the prospective buyers of today. But how? Trish Bertuzzi, best-selling author of The Sales Development Playbook and founder of the Bridge Group, shared her expertise and insights on this very subject on the B2B Mentors Podcast.
The essence of aligning your internal beliefs with your external reality is the foundation of success. You have the power to control your situation. But first, you must open your mind to not only understanding yourself and your values, but also changing your habits and disciplines. You must remove the excuses and dare to believe that you can achieve the goals you have set out for yourself. But how? Join us as we discuss the power of mindfulness to propel your business to abundant success with Krishna Mohan on this episode of the B2B Mentors Podcast.
Relationships are the cornerstone to business development. And technology provides the vehicle to facilitate those relationships. But not all technology or business development approaches are created equal. On this episode of the B2B Mentors Podcast, we spoke with Justin Scott, VP & Founder of eLink about balancing technology and business, how to reign in the shiny object syndrome, the value of storytelling, strategies to create a steady stream of leads, and more.
B2B e-Commerce may be complex with more variables than you may see in consumer e-commerce, but that doesn’t mean it’s not a worthwhile effort to pursue. The trick is to focus on the 80/20 rule when it comes to your products and identify the right technology and structure to support your efforts. Rob Neumann, Chief Strategy and Marketing Officer shared his insights into establishing a successful B2B e-commerce strategy on this episode of B2B Mentors.
Marketing is an evolution and those that embrace the change and capitalize on the opportunities that lie before them will thrive. This year has been marked with