Balancing Branding for Talent Acquisition vs. Sales Growth
It starts with somebody simply building relationships. And then you market to those people.
Ryan Hornack — Chief Marketing Officer for FWF — joins Connor to discuss rebranding, talent acquisition marketing, and building modern content messaging from a strong set of company values. Learn about the many reasons for rebranding, using marketing techniques to win the talent you need, and keeping your marketing content consistent to build better business relationships.
- Rebranding is multifaceted. Companies rebrand to modernize, launch new initiatives, and clarify their market position. But you can also rebrand as a means of focusing your future strategy and positioning your business for long-term sustainable growth.
- Like most marketing initiatives, talent acquisition marketing relies on communicating opportunities clearly and building relationships.
- Consistent content messaging, across all interactions and communication channels, is essential to building relationships with prospects, partners, customers, and talent.
Hope you enjoyed this episode of B2B Mentors! Make sure to subscribe on your favorite podcast platform. Leave us a 5-star review, so your friends and colleagues can find us too. B2B Mentors is brought to you by activeblogs.com. Head over to our Content Trifecta page to schedule a chat with Connor about custom marketing content solutions for your company and the Content Trifecta effect!
Ryan Hornack joined FWF in 2017 as an entry-level Logistics Consultant. Today, he serves as its Chief Marketing Officer and was recently named to the American Marketing Association’s West Michigan Board.
Follow Ryan on LinkedIn here: linkedin.com/in/ryanhornack
Connor Dube is Sales & Marketing Director at Active Blogs, an industry leader in B2B social selling and content strategy, Co-Founder of the Mile High Mentors Podcast, and Founder of B2B Mentors. Building his first business at seven, he’s gone on to create multiple companies and supporting his clients approaches to adding multiple 8-figures to their sales pipeline with his innovative approach to Social Selling. As a current leader in sales and marketing strategy for complex industries, Connor’s been featured in top podcasts, resources, and stages, including MSU Denver’s current sales and marketing curriculum.