B2B Mentors Podcast Episode Write Ups

How to Become a B2B Sales Rebel

Dale Dupree — podcaster, sales therapist, public speaker, author, and leader of the Sales Rebellion — joins Connor to talk about his personal struggles with depression, his adventures as the Copier Warrior, and his decision to help others craft their legacies and create their own sales legends. Learn more about the Sales Rebellion, the benefits of being less risk-averse, and why honesty is still the best policy.

How Marketers Can Get ANYONE’S Attention and Turn It into Deals

Scott Cassidy — CMO at Cenergistic, Strategist, Speaker, Sales Leader, and Podcaster — joins Connor to talk about getting more attention with your marketing — and converting that attention into deals. Learn how to prioritize your customers’ needs and the benefits of a comprehensive understanding of your company’s customer experience. Recognize and leverage the math behind marketing, and get your sales and marketing teams working together to produce better results for your company and your customers.

How Digital Marketing Agencies Can BLOW UP Their Sales

Forrest Dombrow — serial entrepreneur, sales consultant, and digital marketing expert — joins Connor to discuss sales and growth strategies for digital marketing agencies. Learn about the importance of coaching and mentoring, adjusting to the tasks, topics, and environment of new situations, and the specific nuances involved in selling marketing products. Hear Forrest talk about the necessity of establishing trust, identifying what a client really needs, and navigating the gap between client needs and what they understand about digital marketing.

Why Your Falling Lead Conversion Rate Is a Good Thing, And What to Do About It

Kerry Cunningham, RevTech revolutionary and product marketing expert, joins Connor to talk about what marketers get wrong about lead conversion. Hear Kerry talk about his early attempts to build a better conversion solution, the insights he’s gained about lead generation as a marketing tool, and the “Oh Sh!t!” moment for marketers. Learn what’s changed about your customers’ buying experience, how to read the signals about whether a customer is in the market, and how you can leverage website traffic data to maximize conversion opportunities.

How to Build a 100k Member Community

Daniel Goodstein, President of the Institute for Robotic Process Automation & Artificial Intelligence (IRPA AI) and the Digital Enterprise Institute (DEi), joins Connor to talk about the challenges of marketing high-tech business solutions. Learn about the communication obstacles between tech companies and their potential customers, the importance of demonstrating value, and how, in the end, even high-tech businesses are built on people and relationships.

How to Sell More Deals Podcasting

Collin Mitchell, entrepreneur and podcaster extraordinaire, joins Connor to discuss how sales has changed since he got his bumpy start, leveraging free content to learn what you need to know to succeed, frontloading value for your prospects, and using podcasting to become a better salesperson — and a better human. Hear how Collin got his start in podcasting, follow his step-by-step advice for booking the guests you want, and learn how he took the “worst podcast experience ever” and turned it into a thriving business.

Back to Basics: How to Properly Execute Your Marketing Plan

Steve Hartert, Chief Marketing Officer for JotForm, joins Connor to talk about getting back to marketing basics. Learn the two questions you must answer before you can build a successful marketing plan, the ongoing relevance of the four Ps — product, price, placement, and promotion — and how to incorporate them in a customer-centered approach, and why a systematic and strategic approach to marketing requires a written plan and continuous, data-driven revision.

How to Leverage PR to Amplify Your Tech Brand

Ronjini Joshua, public relations (PR) expert and owner of The Silver Telegram and Green Seed PR, joins host Connor Dube to discuss the relationship between PR and marketing. Listen as they define the differences between PR and marketing, the recent convergence of their core methods, and the importance of keeping your voice and your values present in all your marketing and publicity efforts.

How to Leverage Research & Thought Leadership to Get New Customers

John Busby, Chief Marketing Officer and Managing Director at Centerfield, joins Connor to talk about customer acquisition, essential marketing skills, and the impact of market research. Learn the ins and outs of the customer acquisition business model, the critical role of innovation and technology, and how to get straight to the [pain] point when you reach out to potential customers.

Exit Rich: How to Sell Your Business for Huge Profits

Michelle Seiler Tucker — best-selling author and Founder and CEO of Seiler Tucker Incorporated — joins Connor to talk about what it means to “Exit Rich.” Hear Michelle talk about her days as “The Closer” at Xerox, how she leverages her sales expertise in her Mergers and Acquisitions (M&A) business, and the importance of helping sellers identify what they really want. Learn about viable exit plans and how the right model will help you build your business into a more valuable asset.

How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime

Frank Agin — Founder and President of AmSpirit Business Connections, podcast host, and prolific author — joins Connor to talk about the science of networking. Hear Frank tell how he fell into the business of connecting people, and learn about the basics, including building solid relationships, establishing trust, and kicking off your own networking efforts by doing some good in the world.

How to Master Networkology

Frank Agin — Founder and President of AmSpirit Business Connections, podcast host, and prolific author — joins Connor to talk about the science of networking. Hear Frank tell how he fell into the business of connecting people, and learn about the basics, including building solid relationships, establishing trust, and kicking off your own networking efforts by doing some good in the world.

How to Fill Your Funnel with B2B Leads

Tom Slocum and Jeff Swan — of “Fill the Funnel” podcast fame — join Connor to discuss challenges sales professionals face when learning their trade, necessities for successful selling, and the importance of a peer community for collaboration and camaraderie.

How to Turn Small Efforts into Big Impact

David Reid, CTO and CMO of NOV, joins host Connor Dube to talk about the navigating the natural cycles of business, the innovation opportunities of economic downturns, and the importance of always thinking ahead.

How to Overcome Adversity with the Mastermind Strategy

Learn about Josh’s “left turn” experience, the importance of building trust and personal relationships in business, and the power of positivity.

Starting a Global Conversation with Your Marketing

Learn how Holly Qualman flipped the script on the COVID-19 story and used Apex’s existing efforts to bring hope to a dark time — and inspire other organizations to do the same. Hear about Holly’s personal journey to success and how she values humility and humanity in her approach to business.

7-Crucial Criteria for Navigating a Successful Marketing Career

Grant Johnson — CMO of Emburse — joins host Connor Dube to talk about how to be successful in your marketing career. Learn Grant’s seven criteria for personal and professional success in business. From company culture to business model and financing, what should you know about — and value in — the place you work?

How to Be Fluent with Your Company Why

Learn how marketing efforts can target industry pain points with actionable solutions, how to build on existing successes with internal programs that encourage innovation and experimentation, and why it’s necessary to continuously verify your message with feedback from stakeholders.

Give to Get Marketing Strategies

Learn to earn your audience’s trust as an expert beyond the products that you sell and how not expecting anything in return can earn your company unexpected rewards.

How to Have an Eye for Winning Marketing Strategies

Learn how to speak about your competition, what you can do with marketing technology, and hear Daniel talk about the most important focus in all things marketing — the customer.

Marketing is Not About Doing What You Want!

Learn about the role mentoring — and being mentored — plays in a successful career, the nature of successful teamwork, and how resiliency factors into the success or failure of an idea.

Redefining Social Anxiety: Becoming Humans 2.0

Learn how a small moment of profound realization — followed by a lot of exploration and experimentation — put Mark on the path to mental health and a better understanding of the human condition.

Leverage Scrappy Marketing to Become a Market Leader

Eugina has built her career on human connection — emphasizing teamwork, personal development, continuing education, creativity, loyalty, and giving back. Learn how to leverage the 3Cs: content, collaboration, and connection and the principles of “scrappy marketing” to adjust and optimize your marketing strategy quickly and effectively.

Winning Strategies for Marketing & Selling to Super-Smart People

Greg shares his hard-won wisdom on the challenges of marketing to experts. His experience marketing in highly specialized technical fields — specifically life sciences clinical trials and AI-enabled data analytics — gives him unique insight into the importance of knowing your stuff when pitching to “really smart people.”

How to Leverage Neuromarketing to Net More Sales

To appeal to consumers, hit ‘em where it hurts. Or at least where it might hurt. Neuromarketing specialist Patrick Renvoise discusses the primal brain’s role in human decisions, how and why marketing messages should target our most basic instincts, the neuroscience of storytelling, and much more.

How to Generate Millions of Views on LinkedIn and What It Could Do for your Business

Shaneé Moret is Founder of Growth Academy and a LinkedIn Influencer who generates more than 20M+ views/ month on LinkedIn.

How to Create More QUALIFIED & QUALITY Sales Conversations

Known internationally as the “LinkedIn Expert,” she is author of the best-selling “LinkedIn Marketing: An Hour a Day” and “LinkedIn: 101 Ways to Rock Your Personal Brand!”. Viveka takes the LinkedIn experience she has perfected over the past 10+ years and transforms it into engaging and informational training (having provided over 100K+ people) with the tools and strategies they need to succeed on LinkedIn.

Millionaire Secrets From the Ground Up

From broke jazz musician to $50 million in online sales… Jeff Lerner’s story and message are now inspiring millions. After a decade of building multiple online businesses to over 8 figures and twice landing on the Inc 5000 Jeff turned his focus to educating and inspiring entrepreneurs about the power of digital business.

How to Eliminate Bias from Your Hiring Practices

Dr. Scott Davies is founder and Chief Executive Officer for PointLeader, Inc. He has over 25 years experience working with organizations of all types and sizes to identify and solve their talent management measurement issues. He received his PhD in I/O Psychology with minors in Quantitative Psychology and Program Evaluation from The Ohio State University.

How to Run LinkedIn Ads at Unprecedented Scale

AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. He’s an official LinkedIn partner, host of the LinkedIn Ads Show podcast, and has managed among the world’s largest LinkedIn Ads accounts worldwide. Follow AJ on LinkedIn here: https://www.linkedin.com/in/wilcoxaj/

How to Successfully Navigate the Exponential Era & Crisisability

Michael W. Wright is an international author, business professor, exponential era thought leader, speaker, and entrepreneur. Mr. Wright has delivered more than three decades of global P&L leadership for diverse public and privately held early stage to mature technology enterprises at scale, focused on leading edge semiconductor equipment and materials, software, instrumentation, fluid flow and filtration product portfolios. He has served on public (AUGT, RTEC), private (WWK, Techware, Starview Technologies) non-profit (MHTA, UMN/TLI) and international joint ventures (Precision Taiwan and numerous international subsidiary entities).

How to Build & Monetize a 6-Figure LinkedIn Following

Phillip Nunn is one of the UK’s leading figures and thought leaders when it comes to operating on LinkedIn. A regular speaker on the worldwide circuit, Phillip’s modus operandi is based on bridging the gap between traditional financial markets and the power of automated, social networking. His no-nonsense understandable methodology is a big hit with institutions and individuals aiming to understand the space and how to use it to scale their business development operations.

Why Your Sales Team MUST Build Their Personal Brand and How to Make it Hugely Profitable

Bill Caskey is host of the Advanced Selling Podcast, author, speaker and successful entrepreneur. Bill has been improving B2B sales teams and executives since 1990. His philosophies and strategies have fueled explosive growth in sales and profits for his clients. Bill’s passionate about sharing his ideas about selling, business, life, money, and meaning.

Why Podcasting is a MUST HAVE for Your B2B Success and How to Get it Started

James Carbary is the bestselling author of Content-Based Networking: How to Instantly Connect with Anyone You Want to Know. He’s also the founder of Sweet Fish Media, a podcast-first media company. He’s been a contributor for the Huffington Post & Business Insider, and he also co-hosts the B2B Growth Show (a top ranked podcast according to Forbes).

How to Master Social Selling to Win BIG Deals in ANY Economy

Social selling is a critical strategy for not only generating pipeline at scale, but also proactively managing existing customers to protect them from churning or support expansion opportunities. The clues and the opportunities lie in the digital signals available to you across social mediums. But what exactly are these signals and how do you use them to retain customers and grow revenue? Join us as we discuss the power of social selling with Jamie Shanks, CEO of Sales for Life, the world’s largest digital selling training program for mid-market and enterprise companies.

The “What the Hell Approach” to Tapping Into the Hidden Job Market

Did you know, 40% of available job openings are not advertised online? Yet, 90% of job seekers are basing their job search solely on online job postings! So how do you learn about or throw your hat in the ring for that elusive 40%? Join us as we uncover the hidden job market and how to approach your job search the “right” way with Marty Gilbert, Founder and CEO of NorthShore Executive Networking Group.

How to Build a Repeatable Sales Pipeline and Accelerate Growth with Trish Bertuzzi

Generating pipeline and revenue is the bread and butter for any sales and marketing organization. But reaching those goals requires more than simply a higher volume of activities and touchpoints. There’s a human element to the process that accompanies the research, personalized messaging, cadence, content, and more. As a sales and marketing organization, it’s your job to evolve. To learn and grow. To break out of the “this is how we’ve always done it” mentality to reach the prospective buyers of today. But how? Trish Bertuzzi, best-selling author of The Sales Development Playbook and founder of the Bridge Group, shared her expertise and insights on this very subject on the B2B Mentors Podcast.

How to Fly High in the Aerospace and Aviation Markets with Ashley Ring

What’s the secret to growing your business from 60 to 2600 customers? How do you maintain relationships and keep your business afloat even during a pandemic? You might be surprised to learn that you already know the answers to both. On this episode of B2B Mentors, we spoke with Ashley Ring, VP of Sales and Marketing for FreeFlight Systems, who achieved both feats.

How to Have a Human-Focused Approach to Tech-Driven Business Development with Justin Scott

Relationships are the cornerstone to business development. And technology provides the vehicle to facilitate those relationships. But not all technology or business development approaches are created equal. On this episode of the B2B Mentors Podcast, we spoke with Justin Scott, VP & Founder of eLink about balancing technology and business, how to reign in the shiny object syndrome, the value of storytelling, strategies to create a steady stream of leads, and more.

How to Mindfully Make Your Business Abundantly Successful with Krishna Mohan

The essence of aligning your internal beliefs with your external reality is the foundation of success. You have the power to control your situation. But first, you must open your mind to not only understanding yourself and your values, but also changing your habits and disciplines. You must remove the excuses and dare to believe that you can achieve the goals you have set out for yourself. But how? Join us as we discuss the power of mindfulness to propel your business to abundant success with Krishna Mohan on this episode of the B2B Mentors Podcast.

How to Do B2B e-Commerce Billions with Rob Neumann, Chief Strategy and Marketing Officer

B2B e-Commerce may be complex with more variables than you may see in consumer e-commerce, but that doesn’t mean it’s not a worthwhile effort to pursue. The trick is to focus on the 80/20 rule when it comes to your products and identify the right technology and structure to support your efforts. Rob Neumann, Chief Strategy and Marketing Officer shared his insights into establishing a successful B2B e-commerce strategy on this episode of B2B Mentors.

Killing Traditional Marketing with Pleasure with Steve Mann, CMO

Marketing is an evolution and those that embrace the change and capitalize on the opportunities that lie before them will thrive. This year has been marked with

Disruptive CMO Strategy Secrets with Chief Strategy and Marketing Officer Ian Barkin

Marketing is an evolution and those that embrace the change and capitalize on the opportunities that lie before them will thrive. This year has been marked with

B2B Mentors: Sales Training Expert and Consultant Richard Harris on Optimizing Sales Team Training, Prospecting, and Aligning Sales and Marketing

Sales is the lifeblood of any organization — without sales, businesses cannot grow. It’s as simple as that. But the way in which sales professionals connect and

B2B Mentors: Marketing Expert Crystal McFerran on Optimizing Your B2B Marketing Team and Strategies

Sales is the lifeblood of any organization — without sales, businesses cannot grow. It’s as simple as that. But the way in which sales professionals connect and

B2B Mentors: Sales Leader Jack Wilson on the Modern Sales Process

Sales is the lifeblood of any organization — without sales, businesses cannot grow. It’s as simple as that. But the way in which sales professionals connect and

B2B Mentors: Communications Expert Mary Gardner on Storytelling

Tale as old as time … storytelling is a timeless act of conveying information and experiences. Stories elicit an emotional response and connection between the storyteller and the audience.

B2B Mentors: Business Innovation Expert Mark Dancer on Embracing Innovation

What does it mean to be innovative? A narrow perspective would suggest that it’s the simple act of coming up with a new idea. Although that’s certainly part of it, if you stop at the idea,…

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